The van sharing platform, after going public through an IPO, recognized the need to streamline and enhance their partnerships and collaborations with both creators and van owners. Prior to the development of this internal app, the process of managing profiles, stats, briefs, deliverables, and contracts was fragmented and time-consuming. Therefore, there was a strong impetus to create an efficient and centralized solution that would optimize the workflow for all parties involved.

To address the challenges faced in managing partnerships and collaborations, I designed and developed an intuitive internal app. I conducted extensive research to understand the pain points of creators and team members across the business, ensuring that the app's features catered precisely to their needs. The development process involved close collaboration with stakeholders, incorporating feedback at every stage, and adhering to best practices in app development, user experience design, and data security.

A simple to use internal app specifically designed for the end-to-end management of the company’s creator collaborations - at a fraction of the cost and speed required for a full engineering build.

Creators now enjoy a user-friendly interface to showcase their profiles, highlight their statistics, and easily apply for briefs and track payments right on the platform.

As a result, the app has significantly reduced administrative overhead, improved overall efficiency, enabling the team to work with 3x more creators monthly without increasing team size.